Transforming insurance through a digital approach
Avo was granted the first virtual non-life insurance licence in 2019, marking a significant milestone for the Hong Kong insurance industry.
Avo simplified every step of the insurance journey. From product discovery and policy purchase to claims submission, customers can manage their insurance anytime online. With clear product information and policy terms, Avo made insurance experience simple and transparent.
In 2020, Avo's products were available on WeChat Pay's Hong Kong Insurance section, offering customers diverse ways to access protection whenever and wherever they need it.
Acting swiftly to meet urgent needs
Protection needs evolve as society changes. Leveraging a digital operating model and agile product development capabilities, Avo responded rapidly to emerging needs and collaborated with partners to develop protection solutions tailored to changing lifestyles.
During the pandemic, Avo partnered with local communications service provider, SmarTone, and Sun Hung Kai Properties Insurance to launch the unemployment protection. It provided SmarTone customers who lost their jobs or contracted COVID-19 with a lump-sum benefit covering up to six months of mobile service fees, helping them stay connected with family and friends during difficult times.
Avo also launched Work-from-Home Protection to address risks associated with working from home such as accidents, food poisoning, and posture-related injuries. The product was recognised the top three in the "Most Innovative Product/Service Award – General Insurance" category at the 2022 Hong Kong Insurance Awards.
Putting customers first and tailored to daily life
As cross-boundary travel and healthcare services become increasingly popular, Avo leveraged data and market insights to identify evolving customer needs and develop innovative protection solutions for diverse lifestyle scenarios, helping to close emerging protection gaps.
In 2023, Avo launched the market's first flexible Home Protection, allowing owner-occupiers and tenants to tailor coverage according to their individual needs rather than being limited to traditional bundled plans. In response to the trend of "Hong Kong people heading north", Avo subsequently introduced Northbound Dental Protection and Northbound Medical Protection to provide customers with greater peace of mind.
As demand for medical tourism continued to grow, Avo seized the opportunity and launched Hong Kong's first Cosmetic Journey Protection and IVF Journey Protection. The product received strong market recognition and won the “Product Innovation” Excellence Award at the Bloomberg Businessweek/Chinese Edition Financial Institution Awards 2026.
Driving insurance innovation through technology
Avo continues to integrate artificial intelligence and emerging technologies across its products, services, and operations to enhance efficiency and deliver a more thoughtful protection experience.
In 2025, Avo launched a website development and management platform for insurance intermediaries, supporting partners' digital transformation. Simultaneously, Avo collaborated with Hong Kong University of Science and Technology to develop the InvestLM generative AI platform, exploring the potential applications of AI in the financial and insurance sectors.
In 2026, Avo upgraded its membership platform and online store. With the introduction of a one-stop policy management function, customers can view policy information, payment records, and coverage progress on a single platform. Rewards and points earning features were also launched, truly integrating insurance into daily life.
